When all the fields are filled, your Campaign URL Builder form should like this: Just copy the same name and paste it into the box. Similarly, your Campaign Content should be the same as the name of your Ad on Facebook. Copy the name in your Ad Set and paste it in the Campaign Term box. The Campaign Term should be the same as the name of your Ad Set. The more specific you get with your URL parameters, the better it will be, and you’ll know exactly which campaign is driving traffic to your site and which campaign needs to be improved.
Nevertheless, I recommend that you fill in the rest of the information as well because you’ll most likely be running multiple campaigns on Facebook and you’d want to track each campaign individually in your Google Analytics report. You’ll notice that the first four fields in the form are mandatory and the rest are not. Step 3 – Define Campaign Term and Campaign Content It should be the same as the name of your Facebook ad campaign in Facebook Ads Manager as shown above.Īfter these four fields have been filled, this is what your Campaign Builder form should look like: If you’re not sure, just login to Facebook and navigate to Ads Manager -> Ad Set -> Budget & Schedule -> Optimization & Delivery and check out the option you’ve selected in Optimization for Ad Delivery. Next, mention “CPC” as your campaign medium if you’re tracking link clicks or “CPM” if you’re tracking impressions. In order to differentiate between the traffic from Facebook organic posts and traffic from Facebook ads, I recommend you mention “Facebook ad” here. You can either mention “Facebook ad” as the campaign source or you can just mention “Facebook.” Step 2 – Define Your Campaign Source, Medium, and Name To begin with, just go to the page/post that you wish to promote on Facebook.Ĭopy the URL and paste it in the website URL box. You can use this newly-generated URL in your Facebook ads and start tracking traffic in Google Analytics. Once this form is complete, there will be a campaign URL generated with all the URL parameters.
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To generate URL parameters, you can use a free tool by Google called Campaign URL Builder.įill out the required fields in the Campaign URL Builder form. The first step is to generate URL parameters for your Facebook ad campaign. Step 1 – Use URL Campaign Builder to Generate URL Parameters
In addition to presenting you with accurate information on clicks, URL parameters also help you differentiate between the traffic you get from Facebook organic (your Facebook posts) and Facebook ads.īy using URL parameters, you’ll know exactly which ad campaign, which ad set is driving traffic to your website, and you can also track conversions on your website that way. The first parameter always comes after a question mark in a URL as shown in the example below: URL parameters comprise of a key and a value separated by an equals sign (=) and joined by an ampersand (&). URL parameters are used to track information about a click. This discrepancy in traffic data can be avoided by using URL parameters. Since Google Analytics tracks your overall website traffic (organic, direct, social, and referral), you’d want the information presented here to be as accurate as rest of the traffic data. While it’s true Facebook Insights contains a pool of useful data, there’s a certain amount of discrepancy between the traffic data you get in Facebook Insights and the data in Google Analytics. You may be thinking why it’s necessary for us to track Facebook ads in Google Analytics when we have Facebook Insights. Why Use Google Analytics to Track Facebook Ads
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